Heart jam cookies are more than just a sweet treat; they’re a delightful expression of affection, perfect for any occasion that calls for a touch of warmth and homemade charm. These tender, buttery shortbread-style delights boast a wonderfully soft center and subtly golden edges, each one lovingly filled with your favorite vibrant fruit preserve. Unlike conventional drop cookies, these irresistible thumbprint heart cookies are shaped with deliberate care, using a simple yet clever technique that creates a distinctive heart indentation in every single bite. Their whimsical appearance and comforting flavor make them an instant favorite, whether you’re celebrating a holiday or simply enjoying a cozy afternoon in the kitchen.

If you’re searching for a truly thoughtful and utterly delicious way to mark a special moment, these jam-filled cookies are an outstanding choice. They shine particularly bright for events like Valentine’s Day, elegant bridal showers, or joyous baby announcements—essentially, any time you wish to bake something that feels deeply personal and authentically handmade. The charming heart shape infuses them with a whimsical, celebratory look that feels extraordinarily special without requiring complicated baking skills. Each cookie is a little masterpiece, showcasing both your baking prowess and your heartfelt intentions.
One of the most appealing aspects of heart jam cookies lies in their incredible versatility. You’re free to use any red or berry-based preserve that tantalizes your taste buds—classic strawberry, rich cherry, or tangy raspberry jam all perform beautifully, creating a stunning visual contrast against the pale, buttery cookie. The perfectly formed thumbprint indentation acts as a secure nest for the jam, ensuring a soft, delightfully gooey middle encased by a delicate, crumbly shortbread-like edge. These cookies are deceptively simple to prepare but consistently leave a lasting impression—especially when elegantly packaged as a thoughtful homemade gift, conveying a message of love and care with every bite.

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Why We Adore These Jam Cookies
These thumbprint cookies hold a special place in our hearts, not only for their charming heart shape but also for their irresistible strawberry jam filling. They are a feast for both the eyes and the palate! Here are compelling reasons why this Valentine’s Day cookie recipe is an absolute favorite:
- Irresistibly Adorable: It’s simply impossible not to smile at these delightful treats. Their sweet heart shape and vibrant jam centers make them an instant mood-booster. Children, especially, will revel in the joy of decorating them with colorful sprinkles, edible glitter, or small candies, turning baking into a fun, creative activity for the whole family.
- A Truly Kid-Friendly Recipe: This recipe is wonderfully straightforward and engaging, making it perfectly suited for aspiring young bakers. Encourage your kids to join in the fun, from rolling the dough balls to pressing the heart indentations and spooning in the jam. It’s a fantastic way to introduce them to the joys of baking and ignite their culinary creativity!
- The Perfect Homemade Food Gift: There’s something uniquely special about receiving a handmade gift, and these heart jam cookies deliver on that sentiment beautifully. Whether presented to family members, dear friends, a beloved teacher, or your sweetheart, these cookies are guaranteed to be a resounding success. They convey a personal touch that store-bought gifts simply cannot match, making any recipient feel truly cherished.
Essential Ingredient Notes and Clever Substitutions

Crafting the perfect heart jam cookies starts with understanding your ingredients. Here’s a closer look at what you’ll need and how you can adapt the recipe to your preferences:
- Jam: While we particularly love the classic sweetness of strawberry jam for this thumbprint cookie recipe, any red berry preserve will be absolutely perfect. Feel free to experiment with cherry, raspberry, or even a mixed berry blend for varied flavors. For dietary needs, sugar-free jam works wonderfully without compromising on flavor or texture. Imagine the rich depth of cherry thumbprint cookies—they make truly fantastic Valentine’s Day treats or a lovely addition to a festive holiday platter.
- Sugar: Granulated sugar is the standard for the cookie dough, contributing to its crisp-tender texture and delicate sweetness. However, if you’re exploring alternatives, a cup-for-cup granulated sweetener like coconut sugar or monk fruit can be successfully used, often requiring no adjustment to the liquid content in the recipe.
- Butter: We always recommend unsalted butter for this recipe. Using unsalted butter gives you precise control over the salt content in your cookies, allowing the pure, rich butter flavor to shine through. If salted butter is all you have on hand, simply reduce the amount of added salt in the recipe by half to maintain the perfect flavor balance. Ensure your butter is softened to room temperature for optimal creaming with the sugar, which is crucial for a light and airy dough.
- Flour: All-purpose flour provides the ideal structure and tenderness for these shortbread-style cookies. For those with gluten sensitivities or dietary preferences, a high-quality cup-for-cup gluten-free blend can be directly substituted. Always measure flour by lightly spooning it into a measuring cup and leveling it off, rather than scooping directly from the bag, to avoid a dense, dry cookie.
- Vanilla and Almond Extract: These extracts are flavor powerhouses, significantly enhancing the overall taste profile of your Valentine’s treats. Vanilla offers a warm, universally loved sweetness, while almond extract introduces a sophisticated, slightly nutty note that complements berry jams beautifully. While either or both can be omitted, be aware that doing so will result in a noticeable difference in the final aroma and taste of your cookies. For the best flavor, we highly recommend including them.
🎯 Important Baking Note
This particular recipe does not incorporate an acidic ingredient, such as lemon juice or vinegar. For this reason, it is crucial that you do not substitute baking soda for baking powder. Baking soda requires an acidic component to activate and produce carbon dioxide, which is responsible for leavening. Without it, your jam thumbprints will not rise properly and may turn out dense and flat.
Exciting Recipe Variations
These heart jam cookies are wonderfully adaptable! Get creative and customize them to suit any taste or occasion:
- Tailor for Other Holidays: Don’t limit these to just Valentine’s Day! Swap out the red jam for other colors and flavors to suit different celebrations. Instead of strawberry, try a rich cherry thumbprint cookie for Christmas, or use vibrant blueberry jam for Memorial Day or the 4th of July for a patriotic touch. Lemon curd can create sunny treats perfect for spring gatherings.
- Elegant Dusting with Powdered Sugar: For a simple yet sophisticated finish, dust your cooled cookies generously with powdered sugar. This creates a beautiful, delicate snowy effect that’s perfect for any special occasion, from tea parties to holiday brunches.
- Add Festive Decorations: Unleash your inner artist! Decorate the tops of your jam-filled cookies with festive sprinkles, colored sugar crystals, miniature chocolate chips, or small candies. This is especially fun when baking with children, allowing everyone to personalize their treats.
- Infuse a Hint of Warm Spice: Elevate the flavor profile by incorporating a touch of spice. Stir a pinch of ground cinnamon into the cookie dough for a comforting warmth, or lightly sprinkle a bit of ground ginger or cardamom on top of the jam filling before serving for an unexpected aromatic twist.
- Introduce Nuts for Extra Crunch: For those who love added texture and a nutty flavor, fold finely chopped pecans or walnuts into the cookie dough. This adds a delightful crunch and a deeper, more complex flavor profile that beautifully complements the sweetness of the jam.

Key Equipment for This Recipe
Having the right tools makes the baking process smoother and more enjoyable. Here’s what you’ll need to create these beautiful heart jam cookies:
- Large Mixing Bowl: Essential for combining your dry and wet ingredients without making a mess.
- Stand Mixer (or Hand Mixer): While a stand mixer with a paddle attachment makes creaming butter and sugar effortless, a good hand mixer will also do the trick. If mixing by hand, ensure your butter is very soft and be prepared for a good arm workout!
- Small Cookie Scoop (Optional, but Recommended): A cookie scoop, typically 1.5-2 tablespoon size, helps ensure uniform cookie size, which promotes even baking and a consistent look for your entire batch.
- Baking Sheets: You’ll need at least two standard baking sheets to accommodate the full batch of cookies, allowing for proper spacing between each.
- Cooling Rack: Crucial for allowing the cookies to cool completely and evenly, preventing them from becoming soggy on the bottom and ensuring the jam sets perfectly.
Exploring More Jam-Filled Delights?
If you find yourself with extra jam or a craving for more fruity goodness, explore our other recipes! Our sourdough French toast recipe is exquisite when topped with a generous dollop of your favorite preserves. For a fun, handheld treat, our hand pies recipes are always a hit, especially at Halloween parties! And for another delightful thumbprint variation, try a batch of classic raspberry thumbprint cookies with icing for a different kind of sweet finish.
Step-by-Step: Crafting Perfect Heart Jam Cookies
Making these charming heart jam cookies is a straightforward and rewarding process. Follow these detailed steps to achieve perfect, tender, and delicious results:
- Preheat Oven and Prepare Baking Sheets: Begin by preheating your oven to 350°F (175°C). While the oven heats, prepare two standard baking sheets. You can either lightly grease them with butter or cooking spray, or for easiest cleanup and consistent baking, line them with parchment paper or silicone baking mats. This step is crucial for preventing the cookies from sticking and ensuring they bake evenly.
- Cream Butter and Sugar to Perfection: In a large mixing bowl, or the bowl of your stand mixer fitted with the paddle attachment, combine the softened unsalted butter and granulated sugar. Beat them together on medium speed for approximately 3 minutes. Continue mixing until the mixture transforms into a light, fluffy, and pale yellow cream. This creaming process incorporates air, contributing to the cookies’ tender texture.
- Incorporate Wet Ingredients: Add the large egg, vanilla extract, and almond extract (if you’re using it) to the creamed butter and sugar. Increase the mixer speed to medium-high and beat for another 2 minutes, until the mixture is beautifully light, fluffy, and thoroughly combined. Scrape down the sides of the bowl as needed to ensure all ingredients are well incorporated.
- Gently Mix in Dry Ingredients: Reduce the mixer speed to low. Gradually add the all-purpose flour, one cup at a time, followed by the salt. Mix only until the flour is just incorporated and the dough comes together. Be careful not to overmix, as this can develop the gluten in the flour and lead to tough cookies. The final dough should be soft, pliable, and easy to handle.
- Shape the Dough Balls: Using a small cookie scoop (typically 1.5-2 tablespoons) or a regular tablespoon, portion out the dough. Roll each portion gently between your palms to form smooth, uniform balls. Place these dough balls onto your prepared baking sheets, ensuring you leave about 2 inches of space between each one to allow for spreading during baking.
- Create the Iconic Thumbprint Hearts: This is the fun and creative part! Instead of a simple round indentation, we’ll craft a charming heart. To do this, use your thumb (or the back of a small round spoon for cleaner edges) and gently press into the center of each dough ball at a slight right angle, forming the first curve of the heart. Then, overlap this first indentation with a second thumbprint at an opposite angle, connecting to form the other half, creating a distinct heart shape. This technique makes these cookies truly unique and personal.

- Ensure Uniformity for Even Baking: For the best results, strive to make all your cookie dough balls and heart indentations roughly the same size and shape. This attention to detail will help ensure that every cookie bakes evenly, preventing some from being undercooked while others are overdone. An ice cream scoop or measuring spoon can be a helpful guide for consistent portioning on the baking sheet.

- Bake Until Lightly Golden: Transfer the baking sheets to the preheated oven. Bake the heart cookies for 12-14 minutes, or until their edges are lightly golden and you notice the start of delicate cracks. The centers should still appear soft to the touch, but the dough should feel firm. This indicates that the cookies are baked through without being over-baked and dry. Remove from the oven and let them rest on the baking sheet for 2 minutes.
- Cool Completely for Best Results: After the initial resting period on the baking sheets, carefully transfer the cookies to a wire rack. Allow them to cool completely before proceeding to the next step. Cooling is essential, as adding jam to warm cookies will cause the jam to melt and run, resulting in a messy finish.
- Fill with Your Favorite Jam: Once the cookies have fully cooled and are firm to the touch, it’s time for the delicious filling. Spoon your chosen red jam (strawberry, cherry, or raspberry work wonderfully) into the heart-shaped centers of each cookie. A small spoon or even a piping bag with a small round tip can help with precise filling.

Delightful Serving Suggestions
These heart jam cookies are truly as fun to serve as they are to eat, making them a versatile addition to any spread. For a comforting moment, enjoy them alongside a refreshing cold glass of milk, a perfect pairing that highlights their buttery sweetness. Alternatively, elevate an afternoon break by pairing them with a steaming hot cup of coffee or a fragrant herbal tea, creating a cozy and indulgent treat. They are a charming and welcome addition to any dessert tray, looking especially cute and festive when arranged alongside other homemade delights like our Valentine’s Day pop tarts. For sharing, artfully arrange them on a decorative platter or nestle them into a festive gift box to present to friends, coworkers, or cherished loved ones—they are absolutely guaranteed to bring a bright smile and a warm feeling to anyone who receives them!
🎯 Pro Gifting Tip
To package these delightful heart jam cookies as a thoughtful gift, start by selecting a sturdy, decorative box that reflects the warmth of your homemade treats. Line the bottom of the box with a sheet of parchment paper to prevent any sticking, and add a layer of tissue paper for an extra touch of elegance and festivity. Carefully arrange the cooled heart cookies in a single layer, ideally separating each with small parchment dividers to protect their delicate jam centers and prevent them from shifting. Once arranged, secure the box with a beautiful ribbon or twine to keep them safe and beautifully presented, ready to impress and delight the recipient.

Still Craving More Irresistible Cookies?
Don’t worry, we have an abundance of dessert recipes to satisfy every cookie craving! After enjoying these heart jam cookies, why not whip up a batch of our luscious white chocolate raspberry cookies for a burst of berry goodness? Or, gather the little ones and let them help you make our classic and comforting chewy chocolate chip cookies, a timeless favorite that never disappoints.
Common Questions About Heart Jam Cookies
Cracking in thumbprint cookies typically indicates that the dough is too dry. This can happen if you’ve added too much flour, or if your butter wasn’t soft enough. To remedy this, ensure your butter is properly softened to room temperature before mixing. If your dough still feels dry, try adding a tablespoon of milk or cream, one teaspoon at a time, and mix just until the dough comes together and is more pliable. This added moisture will help keep the dough smooth and prevent excessive cracking during shaping and baking.
Generally, no, these heart jam cookies do not require refrigeration for short-term storage. If stored in an airtight container at room temperature, they will remain fresh and delicious for about a week. However, if you opt to use a type of jam that specifically instructs refrigeration after opening, or if you live in a very warm and humid climate, it’s best to store the cookies in the refrigerator to maintain their quality and freshness. Always check the jam’s label for specific storage recommendations.
When stored properly in an airtight container at room temperature, these delightful jam-filled cookies will maintain their optimal freshness and flavor for approximately one week. For longer storage, these cookies freeze exceptionally well. You can freeze them for up to 6 months, ensuring you always have a batch of homemade treats ready for any occasion or sudden craving. Proper freezing techniques are key to preserving their taste and texture.
Freezing these heart jam cookies is simple and ensures you can enjoy them much later. First, after the cookies have completely cooled and the jam has set, arrange them in a single layer on a baking sheet lined with parchment paper. Place the baking sheet in the freezer for about an hour, or until the cookies are solid. This “flash freezing” prevents them from sticking together. Once frozen, transfer the cookies to a resealable freezer bag or an airtight container, layered with parchment paper if stacking. They can be stored in the freezer for up to 6 months. To thaw, simply remove the desired number of cookies from the freezer and let them sit at room temperature for 20–30 minutes until soft and ready to enjoy.

Discover More Heartfelt Valentine’s Treats…
- How To Make Heart-Shaped Pancakes
- Delightful Heart Shaped Sugar Cookies
- Indulgent Chocolate Sourdough Bread Recipe
- Comforting Chocolate Chip Banana Pancakes Recipe
If you’ve had the pleasure of trying this wonderful heart jam cookie recipe or any other recipe from our website, please consider leaving a 🌟 star rating and share your experience in the 📝 comments section below. Your feedback helps us grow and inspires other home bakers! Thank you for visiting!

Heart Cookies with Jam
Renae Gerhardstein
Pin Recipe
Dessert
American
36
cookies
20
minutes
12
minutes
2
minutes
34
minutes
147
Equipment
- large mixing bowl
- stand mixer
- small cookie scoop – optional
- rimmed baking sheet
- cooling rack
Ingredients
- 1½ cups (12 ounces) unsalted butter softened
- 1 cup granulated sugar
- 1 large egg
- 1 teaspoon vanilla extract
- ½ teaspoon almond extract optional, but recommended
- 3 cups all purpose flour
- 1 teaspoon salt
- ⅔ cups red jam use strawberry, cherry, or red raspberry jam or preserves, or a sugar-free jam
Instructions
- Preheat oven to 350ºF (175°C).
Grease two baking sheets, or line with parchment paper or silicone (Silpat) mats to prevent sticking.
- In a large bowl (or stand mixer bowl), combine softened butter and granulated sugar; beat at medium speed for 3 minutes until the mixture is light yellow and smooth.
- Add egg, vanilla extract, and almond extract; beat at medium-high speed for 2 minutes, or until the mixture is light and fluffy.
- Set mixer to low speed and gradually add all-purpose flour, one cup at a time, along with the salt, mixing until completely blended and the dough forms. Be careful not to overmix.
- Use a small cookie scoop or large tablespoon to portion the dough and roll them into smooth balls.
Arrange cookie dough balls on the prepared baking sheets, leaving 2 inches of space between cookies.
Place your thumb at a slight left angle and press deeply into the middle of the dough to form one side of the heart. Repeat, but at a slight right angle, overlapping the first thumbprint to create a full heart-shaped indentation.
- Bake at 350ºF (175°C) for 12-14 minutes, or until the cookies are lightly golden at the edges and just beginning to crack. Remove them from the oven and let them rest on the baking sheet for 2 minutes.
- Using a spatula, transfer the cookies to a wire rack to cool completely. Once fully cooled, use 2 teaspoons to 1 tablespoon of your favorite jam or preserves to fill each heart-shaped indentation.
Notes
- Gifting Tip: To pack these as a gift, line a sturdy, decorative box with parchment paper to prevent sticking, and add a layer of tissue paper for a festive touch. Arrange the heart cookies in a single layer, separating each with parchment dividers, then secure the box with a ribbon to keep them safe and presentable.
Recipe Variations:
- Holiday Flavors: Use different jam flavors and/or colors for other holidays. Instead of strawberry, make cherry thumbprint cookies, or use blueberry jam for Memorial Day or 4th of July.
- Powdered Sugar Finish: Dust your cookies with powdered sugar after cooling for a beautiful, elegant finish perfect for any special occasion.
- Added Decorations: Decorate the tops with sprinkles, colored sugar, miniature chocolate chips, or small candies for an extra festive touch.
- Spiced Dough: Add a pinch of cinnamon to the cookie dough or sprinkle a bit of ground ginger on top for a hint of warm, aromatic spice.
- Nutty Crunch: Stir finely chopped pecans or walnuts into the dough for a delightful crunchy bite and rich, nutty flavor.
Storing Instructions:
- Room Temperature Storage: To store the cookies, first ensure they are completely cooled and the jam is fully set. Layer the cookies between sheets of waxed paper or parchment paper. Store them in an airtight container at room temperature for up to 1 week.
- Freezing Instructions: To freeze the cookies, first arrange them on a baking sheet lined with parchment paper. Place the baking sheet of heart cookies in the freezer for about an hour until they are solid. Once frozen, transfer them to a resealable freezer bag or an airtight container (stacking with parchment paper in between layers). You can store them in the freezer for up to 6 months. To thaw, simply remove them from the freezer and let them sit at room temperature for 20–30 minutes before serving.
Nutrition
Calories: 147kcal |
Carbohydrates: 18g |
Protein: 1g |
Fat: 8g |
Saturated Fat: 5g |
Polyunsaturated Fat: 0.4g |
Monounsaturated Fat: 2g |
Trans Fat: 0.3g |
Cholesterol: 26mg |
Sodium: 70mg |
Potassium: 21mg |
Fiber: 0.4g |
Sugar: 9g |
Vitamin A: 244IU |
Vitamin C: 1mg |
Calcium: 6mg |
Iron: 1mg
